About The Book…

The machine blasts messages at the world and it does not care who you are or what you have to say or whether its message is relevant to you at all. The machine is a moron. You, however, are not. Which is why your brand needs to rage against the traditional forces of advertising. You must engage your audience and win their business by giving more and selling less. Yours must be a Brand Against the Machine.

Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their visibility and credibility, and create an indispensable brand that consumers can relate to, creating lifelong customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered.

Brand Against the Machine offers a blueprint for your brand framework, with step-by-step guidance, including:

 

• Know who your target audience is and what they want
• Define your position as the go-to authority in your industry
• Determine your audience’s problem and create a solution for them
• Produce valuable content that attracts your audience and engages them
• Promote yourself without pestering people
• Over-deliver on your promise

 
The machine is a rusted piece of junk in the marketplace. Ditch traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

 

 

What People Are Saying About The Book:

“John Morgan has something here. I’m a big fan of how he words things, and there’s a value in keeping a notepad handy. I changed something based on Morgan’s work. You will, too!” - Chris Brogan, President Human Business Works, Author of Trust Agents

“The subtitle of my first book, Six Pixels of Separation, was, ‘Everyone is connected. Connect your business to everyone.’ It’s a nerve that John taps perfectly in Brand Against The Machine. In a world where every individual has the ability to broadcast their thoughts to the world, the brand as we have known it to date must be redefined. Brand Against The Machine is the new definition for brands. As John writes so cogently, you don’t brand at people, you brand with people. How do you do that? Read on…” - Mitch Joel – President of Twist Image and Author of Six Pixels of Separation.

“What you think your brand is doesn’t matter anymore. The machine is broken. John has written an awesome book that goes over the how and why it’s broken, but most importantly what you can do to Brand Against The Machine.” - Scott Stratten, Best-Selling Author of UnMarketing: Stop Marketing. Start Engaging.

“Regardless of whether you are a solo-preneur in need of understanding branding and applying it to your business, or a long-time veteran of the branding wars, this book will provide you with some terrific wisdom and information. Utilize the contents of this book and accelerate your positioning in the marketplace and the money in your bank account.” - Bob Burg, coauthor of The Go-Giver and author of Endless Referrals

“John Morgan’s book is the ultimate branding wake-up call for any business. Your brand is about to take a double shot espresso… with a few sticks of TNT to stir it up.” - Mike Michalowicz, Author of The Toiler Paper Entrepreneur

“John is a rebellious leader of a new form of branding. He doesn’t pull any punches and delivers straight-forward advice you can’t afford to ignore.” - Barry Moltz, Author of Bounce!

“As a business owner, it’s easy to get lost in the crowds and noise which is why a powerful brand is crucial. Other so-called ‘brand experts’ seem to be riding a trend of what business owners see as the next ‘miracle cure.’ But John Morgan is different. Branding is a lifestyle, a signature and quite simply what he breathes on a cellular level. Don’t waste your time ‘studying’ branding with anyone else. Just read, listen and watch John. I know I do.” - Carrie Wilkerson, Author of The Barefoot Executive

“This ain’t your mother’s world of branding anymore. Brand Against The Machine is a punk rock look into the world of branding, this book will help you get ahead of the crowd by surfing right over it and jumping right into the mosh pit of business.” - Amber Osborne, AKA Miss Destructo

“Brand Against the Machine is a wake-up call for business owners with its ruthless challenging of assumptions about branding and marketing. If you want to build a business that not only gets noticed, but also gets cared about…then read this book today.” - Dr. Mollie Marti, author of The 12 Factors of Business Success

John nailed it with this one sentence from the book, “the future of branding is marketing WITH people and not AT them.” This book is filled with real wisdom from a super-smart marketer that every business owner should read immediately.” - Ryan Lee, Author, Entrepreneur, Coach, Speaker

“There are thousands of people you can turn to for branding. But there’s only ONE who has the creativity, chops and point on insight to help you perfectly connect to your market… John Morgan. Brand Against the Machine is your invitation to step out of the shadows and move from invisible to unavoidable.” - Paul Evans, author and speaker

“John Morgan will definitely change the way you think about branding and marketing your business. John is one of the smartest branding experts around. His strategies are second to none. You owe it to yourself and to your customers to listen. Read Brand Against The Machine today!” - Kristi Frank, Celebrity, diet guru and former star of ‘The Apprentice’ with Donald Trump

“Branding is one of those topics business people throw around in conversation but don’t truly understand. If you’ve ever been secretly confused about what personal branding is or simply want to know exactly how to create and communicate your own powerful brand so that you are in demand, you’ve got to read this book. John Morgan’s non-nonsense style had me laughing out loud while taking notes from beginning to end.” - Felicia J. Slattery, Author of Cash in on Communication and Cinderella Interrupted

“John has laser vision when it comes to brand development. John’s genius lays in his ability to identify brand hooks that are remarkable and memorable. I have always been amazed at John’s ability to see branding opportunities that increase his client’s bottom line without fail. John is a student and teacher of great branding. His ability to leverage brand equity and pinpoint opportunities has helped his clients increase their bottom line exponentially.” - Perry Lawrence, Mr Video at AskMrVideo.com